The Secrets to Your Lowest Possible Price on a New Car

Don't pay MSRP! Find Your Lowest Price on a New Chevrolet Impala!

It's the low price dealers offer Internet shoppers...

Discover the Dealer's Secret Price

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2014 Chevrolet Impala
2014 Chevrolet Impala

Price Range: $26,860 to $35,905

Your Price: Ask Us

I thought I'd try your free services since I didn't want all the drama and stress of negotiating the price. It worked! It was so easy to save money and I love my new car!Gina L.
Los Angeles, CA

2014 Chevrolet Impala Overview

Price Range: $26,860 to $35,905

Your Price: Ask Us


Back for 2014 with a complete overhaul inside and out, the Chevrolet Impala looks to move from rental-lot mainstay to full-size sedan contender.

The outgoing Impala won’t be missed, as a whole it was rather uninspired. However, with the new version of the Impala, Chevrolet is looking to correct all of the old mistakes in one fell swoop starting with the Impala’s appearance. Its most distinct styling features is a pronounced kink atop the rear fenders which gives the profile of the Impala more visual flair. Matching this new aggressive styling is a sculpted dome hood, and a large front grille with the Chevy bow-tie prominently displayed. We are also fans of the Impala name displayed on the front doors. 18-inch wheels are standard, while 19- and 20-inch wheels, LED daytime running lights, and HID headlights are optional.

Under the hood, the Impala will eventually offer three different engine options. The first is a base 195-hp, 2.5-liter four-cylinder which makes the Impala one of the few full-size sedans to offer naturally aspirated four-cylinder power. Second (and more exciting) is a 303-hp, 3.6-liter V-6 that offers more grunt. Lastly, a 182-hp, 2.4-liter four-cylinder is forthcoming and combines with the eAssist mild hybrid system for better fuel economy. All three engines work with a six-speed automatic transmission. As of this writing, fuel economy ratings had not yet been released but we project them to be in the low 30’s for highway mpg with the four-cylinder, and the high 20’s with the V-6.

Inside, the Impala does its best to offer the look and feel of a flagship model. Materials have gotten an upgrade in the redesign, as has the dashboard which has a new layout that is similar to the dual-cockpit look that is found in the Malibu and Cruze. For a quieter cabin experience, four-cylinder models are equipped with an active noise cancellation system. HD radio, a 4.2-inch color display in the instrument panel, USB port, and air conditioning are standard. Chevrolet’s MyLink smartphone connected infotainment system is optional, as are dual zone automatic climate control, navigation, and an 8-inch, center mounted LCD display that raises up to reveal a hidden storage compartment with a USB port.

10 airbags come standard in the 2014 Impala, along with antilock brakes, electronic stability system, and six months of OnStar. A rear-view camera and rear cross-traffic alert sensors are optional, as is a blind spot monitoring system and lane departure warning.

Secret 1: Consumer Incentives

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Secret 2: Finance & Insurance

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Secret 3: Additional Costs

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable.

How do you tell them apart?

Secret 4: Trade-in Value

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership.

How can you maximize your value?

Secret 5: Dealer Holdback

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Secret 6: Dealer Incentives

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate.

How can you benefit from that?

Get your free quote above and we'll tell you these secrets.
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