Did You Know Every New Car Has a Secret Price?
...It's the low price you'll never see published in the paper...
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2010 Toyota Prius Overview

Price Range: $21,000 to $27,670

Our Price: Ask Us

When it comes to going green these days, the 2010 Toyota Prius is truly unlike any other car. Boasting the best fuel economy of any mass produced car on the market, eco-friendly materials and insanely low emissions, the 2010 Toyota Prius is the smartest green car anywhere.

The third generation 2010 Prius increases its fuel economy by three mpg to 51/48 city/highway. What is impressive about the increased fuel economy is that the 2010 Prius also boasts a larger engine with more power. A 1.8-liter, 98-horsepower gasoline engine is paired with an electric motor that produces a combined 134-horsepower (compared to 110-hp in the 2009 model). There are four different driving modes that you can switch between to maximize fuel efficiency based on your needs. Regular drive is just that. Eco Mode optimizes the settings for total efficiency and Power Mode increases gas-pedal sensitivity for enhanced acceleration. EV-Drive Mode keeps the 2010 Prius operating on electric power as long as possible.

Toyota refreshed the look of the 2010 Prius by giving the bumper more of a squared-off look, while the headlights are more angular and sporty, making the 2010 Prius the most aerodynamic mass-produced car in the world. One of the most interesting gadgets is the Touch Tracer Display. The buttons on the steering wheel are a mirror image of icons on the display on the dashboard. Intelligent Parking Assist eliminates the pressure and anxiety of parallel parking and does all of the hard work for you.

The optional power tilt/slide moonroof with Solar Powered Ventilation System cools the interior once the cabin reaches 68 degrees and the Remote Air Condition System allows you to activate the air conditioning system via your keyfob. A voice-activated touch-screen DVD navigation system, XM NavTraffic and backup camera are optional, while a JBL AM/FM/MP3 6-disc CD changer, eight speakers, integrated satellite radio capability and Bluetooth connectivity come standard in most trims. There is more legroom for backseat passengers, more cargo room and some components are made of Eco Plastics (resin derived from plants).

When it comes to safety, the Prius has you covered with several high-tech features and standard safeguards. Seven airbags, active head restraints, traction control, electronic stability system and all-disc antilock brakes come standard. A lane-drift warning system and pre-collision system that prepares the Prius for impact are optional, as is the all-new radar-based adaptive cruise control that maintains your speed based on the speed of the car ahead of you.

The 2010 Toyota Prius is one of the smartest, most stylish and most impressive new cars on the planet; and with 50 mpg is the fuel-efficient king of the hill — again.
Rebates & Incentives

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

  1. Cash Rebates
  2. Low Interest Financing
  3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

 

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

 

 

Secret 2
Finance & Insurance

 

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

 

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

 

 

Secret 6
Dealer Incentives

 

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

 

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

 

 

Secret 4
Trade-in Value

 

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.

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