Did You Know Every New Car Has a Secret Price?

...It's the low price you'll never see published in the paper...

Discover the dealer's secret price:

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2010 Kia Soul Overview

Price Range: $13,300 to $17,195

Your Price: Ask Us

Breaking away from the shackles of uniformity, the all-new 2010 Kia Soul offers a brand-new style, affordable pricing and a plethora of appealing features and accessories.

Somewhere between the Mini Cooper and Scion xB, the Kia Soul brings a rounded front fascia and a box-like body that is sure to carve out a niche for those looking for something new and exciting. The Soul is available in four trims—base, Soul+, Soul! and Sport. Under the hood, the 1.6-liter, 122-horsepower four-cylinder engine is mated to a five-speed automatic transmission and has adequate pep. The 2.0-liter, 142-horsepower four-cylinder engine is mated to the standard five-speed manual or an optional four-speed automatic transmission.  The Soul receives and estimated 24-26 mpg in the city and 30-31 mpg on the highway and competes with the Honda Element and Scion xB.

If you thought that the exterior was flashy and fun, you’ll be in for a treat once you climb into the Soul. With seating for five, the Soul has a 60/40 folding rear seat, an optional moonroof and three unique interior colors to choose from. Optional SIRIUS Satellite Radio, Bluetooth connectivity and USB/Auxiliary MP3 input jacks with available steering wheel-mounted audio controls keep you connected to your music and friends. Speaking of music, a state of the art sound system can blast up to 315 watts of Soul power through a six speakers and a subwoofer. 15-inch alloy wheels come standard, while 16- and 18-inch alloy wheels are optional. One aspect of the Soul that promotes creativity and individuality are the many stylish accessories. From a roof kayak attachment, front and rear spoiler, auto-dimming mirror to designer shift knobs, the Soul has a little bit of everything one could want. Kia’s 10-year/100,000-mile warranty gives you peace of mind and is still one of the best warranties in the business.

When it comes to safety, the Soul has you covered. Antilock brakes, six airbags, electronic stability system, tire pressure monitoring system, impact-absorbing steering column and active head restraints for the front seats all come standard.

Using a fresh design and engaging features, the 2010 Kia Soul is sure to appeal to those who appreciate good fuel economy, unique styling and a low sticker price.

Uncover Rebates & Incentives

Want to keep even more money in your pocket? Find available Rebates & Incentives in your area by entering your ZIP code above.

These additional manufacturer savings programs can help you get your best deal.*

1. Cash Rebates
2. Low Interest Financing
3. Special Leasing Options

Some manufacturers also provide first-time buyer, military, and other programs to target specific customer segments.

*Incentive programs are subject to change at any time by the manufacturer.

Secret 1
Consumer Incentives

 

Zero percent financing, employee discount, cash back, out-the-door price tags...

Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase.

How can you fully understand incentives to get the lowest possible price on your car?

Get our free quote, and we'll tell you the secret.

 

 

Secret 2
Finance & Insurance

 

Most state franchise laws prohibit manufacturers from selling cars directly to the public, so the dealer will be your middleman. But in terms of financing and insurance, you can choose a bank or the dealer directly.

How can you determine what's in your best interest?

Get our free quote, and we'll tell you the secret.

Secret 5
Dealer Holdback

 

The car manufacturer holds back a fraction of the price of all vehicles the dealership sells. Then, it returns the money to the dealership, usually on a quarterly basis.

Dealer holdback began its life as a safety net that ensured the manufacturers would have a security deposit of sorts if a dealership missed payments, and the dealerships would have money on hand to cover overhead costs when the holdback was returned.

How can you take advantage of dealer holdbacks to get the bottom line price?

Get our free quote, and we'll tell you the secret.

 

 

Secret 6
Dealer Incentives

 

Unlike consumer incentives, dealer incentives are factory-to-dealer incentives that reduce the dealer's true cost to buy the vehicle from the factory to below invoice.

Manufacturers offer these incentives on a regional basis to generate sales on specific models. These incentives are sometimes referred to as "spiffs," and they can touch off competition among dealers to move slower-selling stock.

For instance, a dealer incentive may kick in when a certain sales target is reached, with each subsequent sale resulting in a higher factory-to-dealer rebate. How can you benefit from that?

Get our free quote, and we'll tell you the secret.

Secret 3
Additional Costs

 

Destination charges, taxes, license and title fees, advertising fees... When going to a dealership, you must ask for an explanation of any fee you don't understand. But you need to choose your battles wisely. Your local car dealer may have taken a loss or slim profit along the way, and your fighting over something like a doc fee when the deal is nearly wrapped up may be counterproductive.

In any case, there are many fees and charges in the sale process: some inevitable, others questionable. How do you tell them apart?

Get our free quote, and we'll tell you the secret.

 

 

Secret 4
Trade-in Value

 

If you currently own a car, it probably represents profit. The question is, whose profit will it be?

With few exceptions, you'll get the most money for your used car by selling it privately. That's because dealers pay wholesale prices — not retail prices — for used cars, and they sell them at retail.

Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?

Get our free quote, and we'll tell you the secret.